Are you contemplating on hiring the services of a mobile app development company? I can say; that is a clever move. Mobile applications are indeed making life more convenient and these useful applications are important especially if you are doing business or a service provider of any type. Whether you want iOS development or mobile app development for any other operating system, you need to make sure that your app is beneficial to users.
Mobile applications are not just popular these days because they are a trend, apps are nevertheless valuable and their specs are what make them indispensable to users. Needless to say, not all apps are successful and this means that you will need to first know why you need an app. In today’s world, we will be sharing some features that could make your mobile app a huge success despite of the number of apps that are currently in the market today.
Social Media Features
Social media is now a very important part of our lives, we are practically online every day and this is something you could actually take advantage of with a mobile application. Social media is no more the next big thing, it is the big thing undeniably these networking platforms will be with us for a very long time, and the engagements we get with social media websites are just too valuable to even pass up. Having a feature that incorporates different social media platforms with the application is therefore vital. The app will help you build your fan base and this could develop into brand awareness that could even go viral.
Problem Solving Features
You need to be able to comprehend what your customers and the users want because they are not going to install an app just because you requested them to do so. They must be getting something out of it and addressing their needs is a great objective. A problem solving application has a target and this means that it will not only make your work painless, but at the same time it is quite beneficial to users. The app could then provide a solution to the customer by giving information or make its user work easy as well as more dynamic. Whatever the case, it must add importance. So how do you develop an application that is a problem solver? For beginners, know your target market. You must put yourself in the users’ shoes and think of answers which are deficient on various mobile and smartphone platforms.
Business Interactive Features
Your customers and possible clients want to act together with your business. Apps therefore make an easy way for your businesses to cooperate with its audience. If for example you are in the business of selling products, with an easy tap users are able to get all the facts and info they want about the product. Such an app could also give free live support for your customers offering them a more relaxed time when it comes to getting assistance. In other words, you need to make sure that your app is cooperative and highly instructive.
Apps with location features are great and very well-known too. They make it easy for people and users to find you and you could make such an app even more entertaining to adopt by giving incentives like discounts for those who check-in using the mobile app.
Having an incentive driven app is essential. Everyone wants to get more than they negotiated for and a smart way of making sure that your sales remain top or even increase is by having an app that is promotional. You can ask your app development company to make a system that rewards people who make use of the application frequently and these rewards could be in various forms such as: deals, discounts, free gifts, or even redeemable reward points. This way, you have already created a more useful platform for your clients and consumers to work together with your business and they get benefits too. Such an app could absolutely boost brand loyalty.
Unquestionably, these are just some of the amazing and useful ideas that you could talk over with your mobile app development company so you will have a better understanding of the numerous things that a mobile app could do for you and your business.
You may have known by now that Google Play Store is one of the most visited app store for many app developers worldwide. Giving various advantages for developers, this app industry is now getting flooded with apps of every imaginable type and category. This fact can prove to be particularly intimidating to new Android developers, who hope to make their mark in the Google Play Store.
Here are the tips and techniques on how to achieve success in Play Store:
1. Test-Drive Your App
Be sure to test your app meticulously before submitting it to Google Play Store. Android is an open platform that has advantages and disadvantages. The other problem here is the high fragmentation of devices, which could make it very tough for you to assure steady user experience.
2. Improve Your App Presentation
If you are set and ready to submit your app, ensure that it looks interesting enough, design a clean icon and collect a few smart screenshots and videos of your app, so that you can catch the attention of many users. See to it that you get this step right – keep in mind, the first impression is always the best and lasting impression.
3. Operating System Version & Screen Size
Testing on the different Android devices essentially implies that you mainly need to take into account the various Android OS versions and screen sizes as well. Preferably, you should test your app with devices which associated with both lower and higher resolutions, so that you can assure that your app works well with both.
To the degree that the OS version is concerned, you could make your main app compatible with the lower versions, while progressively adding on more features and functions for higher versions. Working along with the built-in features of each model would make the process easier and simpler for you.
Describe which devices you would like to notice your app in the market. This would allow you to limit the scope of your app to certain Android devices, as detailed by you. Visit the Developer Console and continue to work with these settings.
4. Market Your Android App
Launch your Android app in good style. Publish a press release and invite relevant people to cover this event. Contact app review sites and ask them to review your app. You also sign up with forums and online boards and discuss about your app. You can also use the power of social media to promote and market your app. You can also advertise your app on a number of Android app discovery platforms online.
5. Create a Google Checkout Account
Just in case you aim to sell a paid Android app or make money by means of in-app marketing, you first need to create a Google Checkout Merchant Account. Google has restricted countries on its list, and therefore, you first need to make certain that you are allowed to sell paid apps on Google.
Once you establish your app as a free app, the Google Play won’t allow you to upgrade it to become paid app. Therefore, you have to plan a lasting monetizing technique for your app.
6. Offer Support to Users
Be sure that you offer well-timed help and support to your users. Create a system whereby you can instantly answer and respond with users, solving their problems and worries at the earliest. Add an FAQ section to respond the mutual questions and establish a support email account and chat help line for them. If possible, you can also add a number of payment options for the Android users.
7. Monitor Your App Performance
Check the constant track of your app’s performance, so that you know exactly how good it is in the Android market. Take note of your users’ feedback and see in what means you can better your app presentation and marketing approach as well.
There are two major analytics tools easily available to you – in-app analytics and app marketplace analytics. While the earlier tracks your users’ impression of your app, the latter presents you clear information of your app downloads, revenue, reviews, rating, and revenue, etc.
Following these guidelines will help propel your android apps to the pinnacle of Google Play Store listings.
Nathan Mellor is the owner of CritterMap Software and is an independent web and mobile software developer. His app, BackCountry Navigator, has recently been in the top ten apps for Travel in the Android Market.
Nathan holds a Master’s degree in Computer Science from Brigham Young University. Back when he had a day job, he worked as a software engineer for Hewlett-Packard for 12 years.
Even while he still had a day job, Nathan got into mobile development, and entrepreneurship, with the development of BackCountry Navigator For Windows Mobile. It has since been preloaded on Trimble Nomad devices and part of an OEM software project.
Since 2009, Nathan has been working at his own company full time. He has completed several course in Internet Marketing from the University of San Francisco.
He is working on content and code libraries to help Android developers (including himself) market apps more effectively.
Nathan lives in a rural area in Southwest Washington State. In his spare time, if any, he enjoys exploring his backyard with his family, kayaking, hiking, or backpacking.
This blog posts explains how you can get a discount at AnDevCon, by using the discount code, ‘Mellor’.
AnDevCon is a conference for Android developers. It is coming up again May 28th in Boston. You have a chance to learn from speakers and experts in the field.
One of the ways to get an AnDevCon discount is to register early.
The other way is to use a discount code. This gives you a discount on top of early registration.
To get a $200 discount, follow this link, and use the discount code ‘Mellor’ during the registration process to get a discount.
I will be speaking at AnDevCon at some classes entitled ‘Driving App Success’. You do not have to attend any of these classes to use the code and get the AnDevCon Discount. There are plenty of great topics including Android design patterns, native code development, continuous build integration, 2D and 3D Graphics in Android, use of Android libraries, and many other topics of interest to developers.
I hope to see you at AnDevCon!
Next week, I will speaking at PubCon Las Vegas on the subject of Analytics in Mobile Apps.
I will be using examples of how I’ve used referral data and goal tracking within an app.
In my presentation, I’m showing the impact of making customizations to Google Analytics in order to get keyword referral data from the Android Market. This is valuable information that is not available to everyone without additional effort